If there is one thing that truly matters about your website, then it is the site’s loading speed. If your site does not load fast, the user experience that you offer is bad. Moreover, a slow-loading website does not rank high on the search engine. Fortunately for you, we have the tips and tricks that can help you fit this issue.
Moreover, fixing your site’s slow loading time does not have to take up a lot of extra work from your end. Also, the benefits you will receive from bettering the website’s loading speed are genuinely worth the effort you put into fixing the website’s loading time.
So, let us get started and address the reasons and the ways to fix your site’s slow loading time.
Why the loading speed of your website matter?
We live in times when all of us want things fast. When your website takes a lot of time to load, it directly hampers the user experience. This is a vital metric because whenever the website’s user interface takes a hit, the conversion rate is also affected.
Consequently, the bounce rate and the abandonment rate are high too. A survey found that every additional two seconds in the site’s loading time can accelerate the bounce rate by 103 percent. Moreover, only a hundred-millisecond delay in the site’s loading time can result in a seven percent drop in the conversion rate.
‘When it comes to your site’s loading time, every fraction of second counts,’ comments Donna, an associate with PassionateRunners. This is precisely why optimizing the website wholly is highly crucial. What’s more? The website speed not just determines the duration the users stay on your site but also decides whether they will convert or not.
Many may not know, but your site’s speed is a vital marker used by Google for your search engine ranking. It holds for both mobile sites and desktop sites. If your website does now have a decent performance, the site’s visibility may decline, which also defines the traffic levels.
So, if the site’s speed decides your website’s success, how can you even ignore it? If maintaining the loading time fast becomes overwhelming for you, you can take it slow and first access where your site stands at present. There are load time tests available that you can take to understand how long the users are waiting to get to your website and then work towards lowering the number.
Anytime you visit a website, there are a few elements that get stored in your cache memory. This is helpful the next time you visit the same website. With this feature, it is easier to access the parts previously visited, consequently making the loading time fast. So, your browser does not have to download each of the resources when the caching is enabled. Instead, it has to download only some of them.
So, with the employment of caching, the loading time of the website for your return visitors is lowered. If you have a WordPress website, you can install a plugin for this, such as W3 Super Cache or W3 Total Cache. These can let you enable caching for certain site elements or sitewide caching.
Optimize the unoptimized images:
‘When a site has a bunch of unoptimized images, it does lag, and that becomes a prime cause of the site being slow,’ comments June, a TrueBlueFishermen representative. If your website has too many high-resolution images, it eats up the loading bandwidth.
Unfortunately, a lot of people have a habit of uploading large images and then scaling them down. This adds the bulk to the web page size, thereby resulting in the site being slow. A vital factor of consideration towards image optimization is the image format.
For instance, compared to the GIF or the PNG images, the JPEG images are way smaller in size. Hence, if a website has only JPEG images, the website will load faster. So, what should you do to fix it? Firstly, assess the image size. If there is any image over one MB, then it should be strictly avoided. Next, you should prefer JPEG over PNG. This is particularly important when uploading larger images.
However, the icons work fine. To know the image size, you can perform waterfall tests. Based on the results, you can immediately take corrective measures. As far as bandwidth coverage goes, when your website has unoptimized images, it can cause you a massive sum of money.
Fix the network:
‘At times, the website loads slowly because of the network issues. This problem exists within the local network. One of the most effective ways to check if the problem is with your network, try loading any other URL. If that loads fast, but your website takes time to load, then there is a problem with your website. If not, you need to fix your network,’ comments Derrick, an online reviewer who did the best Wahl clippers review.
The next thing you should do is run a traceroute. This has to be performed from the host computer to the server. It will present the network alterations between the server and the site and the duration the connection takes to go through every section.
For assessing this, use the traceroute code that is required for your system and then put it through the command prompt. Another option is to tell your family members or friends to load your website on a different platform from a distance. If the site loads well for them, then it is 100% the network issue at your end.
Increase the bandwidth:
Another reason for a slow-running website is the high web traffic. It is true that information travels at speed faster than light; the website can accommodate only a limited number of visitors before it finally slows down. It is the site’s bandwidth that determines the visitor count that a site can accommodate.
What is bandwidth? It is a technical term, which translates to the degree of information that your internet portal can handle in a said time. In the case of large bandwidths or broadbands, the data is delivered faster, and more visitors can be accommodated.
It is precisely what Mbps means. It helps you understand the degree of data transfer in every second via your network. So, what should you do? Janice, who did the difference between one-piece and two-piece toilets comparison analysis, has a simple but effective suggestion. She says, to accommodate more people on the website without slowing it down, you need to heighten the bandwidth.’
After all, having high traffic on your website is indeed a good problem and must certainly be welcomed. However, to have your website load fast, the precise solution is to increase the bandwidth. It is an effortless method. All you have to do is call up your website hosting provider and request a plan upgrade. This will result in higher TB.
Minimize the code:
At times, the website’s code can be quite tricky. If that happens, the site takes quite a while to load. When you make plenty of customizations using the CMS or employing the website builder to develop the website, there may be unwanted spaces, line breaks, and other elements that should not be there.
If you have a WordPress website, then the best plugin that can help you with code minimization is Better WordPress Minify. On the other hand, if you also use one of those caching plugins, then, too, there is an option to minify. When using a platform other than CMS, you can minify the code with an extension – Pagespeed Insights Chrome. It will help you create a minimized version of the code. It helps you see which version works fast.
Not using the Content Delivery Network:
CDN service is the independent servers’ distributed network. It is deployed in several different demographic locations, and these can offer the website content to the audience with high performance and high availability.
Based on the visitor’s location, the requested content is served by the node present at the data center. This can minimize the round-trip-time (RTT) and provide the required content pretty fast. Though it is not mandatory, CDN can certainly help. It will be particularly beneficial when you have visitors from around the world. CDN caches the data that’s been accessed frequently in the location’s distributed data centers. It helps lower the RTT and heightens the content delivery speed for the audience.
So, these are the top reasons and their possible fixes if your website load time is slow. Have more such valuable tips to add to this list? Do let us know by approaching us Here. We would love to share your insightful tips, hacks, and tricks with our readers.